Citypups

Design Sprint Web Design
Project Overview
City Pups is a company aimed at pairing adoptable dogs with new owners in inner cities. They want to help people in cities have an easier and better experience when looking online for the perfect dog.
Challenge
The primary Goals for this project are as follows:  
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• Increase adoption rates
• Better homes for dogs
• Happier dog owners
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Considerations and challenges are based around people living in large cities. They include:

• Living Spaces
• Schedule and Transportation
• Access to outdoor spaces

Design constraints are as follows:
• Desktop website No physical locations are associated with City Pups.
• Once a user finds the right animal to adopt, they are sent to a third-party contact.

Project Focus: Helping Users to find the right dog.
Tools Used
Figma
Clip Studio Paint
2023

User Research/ User Personas/ Empathy map/ Market Research

The focus on this section was to collect information and do research across the range of  behaviors and feelings towards owning and adopting a dog.

Above, are the collected research notes that served as the base for which direction to move forward towards.

Wireframes

This phase of the project consisted of creating a user journey based on the goals outlined from the research. This is followed by creating low fidelity story boards and defining the Red-line features. The focus for the design sprint was narrowed down here, and the red line design became the home screen-->owner quiz-->to the individual animal bio page.

Prototype and High Fidelity

The prototype for this Sprint focuses on only the red line features and is refined only enough to not pull the tester out of the experience.

Features such as placement, high details, assets and sizing are all made to be placeholders and aren’t the finished placement and look.
For example, many assets are used directly from the Petfinders.com website. This was done to save time while still having the right look for the website, in real production these assets would be developed by the company itself along with animations.

The goals for this prototype are to have a user interface with the pet matching feature of the site.  Hopefully, I’ll learn whether a feature like this made the user feel more confident and that they’re better matched with an animal they’re selecting.  

Interviewed user: Charlotte

This user enjoyed that the website wasn’t “flooded with ads and useless information”. She easily went through the quiz part and at the matches page enjoyed that the rows of dogs that matched her were clear. The bio page information made her smile, and she liked how the animal had a personalized biography about it.  

MOVING FORWARD: This Design sprint proved positive results for the use of a quiz-based system within a website like CityPups.com. Moving forward with design this site would need to be refined and the other pages would need to be fleshed out. However, the tested portion is viable to be continued into production.

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